Job title: International Marketing Manager
Responsible to: President of International
Department: International Marketing
Location of work: 4 Pancras Square (Hybrid)
The A Side: A Day in The Life
The job of the international department is to oversee the marketing and promotion of artists across the world. We work very closely with the UK labels, artist managers and our global Universal offices ensuring we are across every detail of the artist campaign meaning we are front and centre of a global strategy.
Our day can start in Australia and end in the US and the next be in Japan, China and Latin America. We are constantly learning and evolving as new platforms and partners emerge. It’s important that we understand varying music consumption across the world and which genres work in which market, which means our job is ever evolving.
The B Side: Skills & Experience
To ensure the strategic and efficient marketing, promotion and selling of Universal Music artist releases globally.
Market assigned artists on an international level
Break new acts into international markets, travelling to territories to support promotional activities where required.
Create and implement release strategies
Attend planning and scheduling meetings
General problem solving for all aspects of releases
Work to the agreed international priority agenda
Monitor international programmes on key projects and provide regular detailed written reports on priority projects as determined by the Director / Team Leader
Use digital platforms and tools creatively and effectively
Forge strong working relationships with Artists, Artist Management, Marketing colleagues and Territories across the Universal business
Establish appropriate communication channels within the Department and Company to ensure relevant information/knowledge is shared
Ensure that budgets are created and adhered to on all marketing campaigns
Ensure the delivery of all visual imagery (video, photography, promotional materials) for all acts to the market is appropriate and adapted as necessary
To devise and direct a promotional strategy for artists to ensure maximised sales in line with marketing objectives
To update Universal systems on an ongoing basis
To work on own initiative to ensure all opportunities are maximised
Necessary Skills
Music company marketing experience or relevant artist management experience at Marketing Manager level
Knowledgeable about current new music trends with specialist knowledge in a particular genre (dance /electronic / grime / UK rap / afro beats)
Experience of liaising effectively with both Managers and Artists
Experience of working, influencing and persuading at all levels of an organisation (upwards and downwards)
Excellent verbal and written communication skills
Positive, proactive and pragmatic approach to any situation
Ability to work on own initiative
Team player with a flexible approach, willing to defer when appropriate
Above average presentation skills
Able to deal with the facts of the situation with an awareness of the “big picture”
Very personable and able to build excellent professional working relationships
Knowledgeable about current music trends
Excellent computer skills
Prepared to travel internationally as required
Desirable Skills
Second language
Experience of in-house IT applications (including budgeting & invoice approval systems, sales information systems etc)
Marketing qualification
For consideration, please send a CV and cover letter to Jane.Bellamy@umusic.com marked “International Marketing Manager” and mention Women in CTRL. Please note that due to previous large numbers of applications they cannot guarantee everyone a reply.
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.
Music is Universal
It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email Helen@umusic.com
