JOB: International Marketing Manager, Universal Music

International Marketing Manager Universal Music job

Job title:  International Marketing Manager 

Responsible to:  President of International 

Department: International Marketing 

Location of work:  4 Pancras Square (Hybrid)

The A Side: A Day in The Life

The job of the international department is to oversee the marketing and promotion of artists across the world.  We work very closely with the UK labels, artist managers and our global Universal offices ensuring we are across every detail of the artist campaign meaning we are front and centre of a global strategy.

Our day can start in Australia and end in the US and the next be in Japan, China and Latin America. We are constantly learning and evolving as new platforms and partners emerge.  It’s important that we understand varying music consumption across the world and which genres work in which market, which means our job is ever evolving. 

The B Side: Skills & Experience

To ensure the strategic and efficient marketing, promotion and selling of Universal Music artist releases globally.

Market assigned artists on an international level

Break new acts into international markets, travelling to territories to support promotional activities where required.

Create and implement release strategies 

Attend planning and scheduling meetings

General problem solving for all aspects of releases 

Work to the agreed international priority agenda

Monitor international programmes on key projects and provide regular detailed written reports on priority projects as determined by the Director / Team Leader

Use digital platforms and tools creatively and effectively

Forge strong working relationships with Artists, Artist Management, Marketing colleagues and Territories across the Universal business

Establish appropriate communication channels within the Department and Company to ensure relevant information/knowledge is shared

Ensure that budgets are created and adhered to on all marketing campaigns

Ensure the delivery of all visual imagery (video, photography, promotional materials) for all acts to the market is appropriate and adapted as necessary

To devise and direct a promotional strategy for artists to ensure maximised sales in line with marketing objectives

To update Universal systems on an ongoing basis

To work on own initiative to ensure all opportunities are maximised

Necessary  Skills

Music company marketing experience or relevant artist management experience at Marketing Manager level

Knowledgeable about current new music trends with specialist knowledge in a particular genre (dance /electronic / grime / UK rap / afro beats)

Experience of liaising effectively with both Managers and Artists 

Experience of working, influencing and persuading at all levels of an organisation (upwards and downwards) 

Excellent verbal and written communication skills

Positive, proactive and pragmatic approach to any situation

Ability to work on own initiative 

Team player with a flexible approach, willing to defer when appropriate

Above average presentation skills

Able to deal with the facts of the situation with an awareness of the “big picture”

Very personable and able to build excellent professional working relationships

Knowledgeable about current music trends

Excellent computer skills

Prepared to travel internationally as required

Desirable Skills

Second language

Experience of in-house IT applications (including budgeting & invoice approval systems, sales information systems etc)

Marketing qualification  

For consideration, please send a CV and cover letter to marked “International Marketing Manager” and mention Women in CTRL. Please note that due to previous large numbers of applications they cannot guarantee everyone a reply.

Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan available
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

Music is Universal

It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email